Nice little idea from Marc Jacobs encouraging consumers to feel part of the brand with the MarcFam campaign. The social media campaign asks fans of the brand to share photos relating to MJ online with the hashtag #MarcFam through Twitter, Instagram and Foursquare. These photos then form part of an online gallery where the most popular win Marc Jacobs merchandise. I’ve said it before - I love Instagram and love that brands are now getting in on it.
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